Short: Controlling a Client’s Perception of You
“If you’re out in front of issues… you’re showing yourself to be the expert. If you’re trailing issues… events dominate you. That means the client is dominating you.”
Over the years, Dean and his team at truematter have perfected the art of managing their clients. One way they do this is through controlling their perception. When your client sees you as the expert, it is easier to gain their trust and maintain control of the project.
To control perception, try to:
- Seize the Initiative. Arrive early at the point of conflict. Early activity gives you flexibility and choices in the project.
- Think Like a Plumber. If you think differently, you will act differently. And how you act controls perception.